6 Proven Networking Tips to Grow Your Custom Apparel Business

Building a strong professional network is the cornerstone of success for any custom apparel business owner—whether you're running a home-based rhinestone bling operation, a DTG printing shop, or a commercial embroidery service.

Effective networking opens doors to new clients, partnerships, and referrals that can transform your business, often turning casual conversations into steady orders for custom t-shirts, caps, spirit wear, and more.

The best part? You don't need to be a natural extrovert to succeed. These six timeless, no-fail tips will help you connect authentically at events, trade shows, or local gatherings—focusing on relationships that lead to long-term growth.

All business is social. That’s why at the heart of every successful enterprise is a strong professional network.

Whether you are running a startup embroidery business, an at-home rhinestone design company, or a busy direct to garment (DTG) shop, you need to spend time forming a circle of contacts. The returns are worth the energy; even the smallest efforts can produce massive results.

The bigger your professional network becomes, the better your chances are that you will be the first person a connection calls when they need custom shirts or caps.

The Art of the "Schmooze" 🤝

There is an art to networking in person—at Chamber of Commerce events, conferences, and trade shows. Some people are reluctant to walk into a room of strangers, while others seem to work the room with ease.

As a small business owner, you don’t have the luxury of being a wallflower. You need to get out there and connect with the movers and shakers. They just might be your next biggest client!

6 No-Fail Networking Tips for Apparel Decorators

Are you a little shy? Don’t worry. Here are six proven tips that will turn you into a master conversationalist.

1. Be on Time (Or Early) ⏰

Networking events are not the place to be “fashionably late.” Arriving early allows you to be one of the first people in the room. This makes it much easier to start a dialogue with others one-on-one before the room gets crowded and tight social circles begin to form.

2. Don’t Sell—Just Talk 🗣️

Networking is not about closing a deal right this second. It is about establishing relationships.

Most of all, networking is about having a good time. Hold off on the sales pitch until someone asks you about your business first. When they do ask, be ready with your "Elevator Pitch"—two easy-to-remember sentences about who you are and what you do. Keep it brief!

3. Keep it Light 🎈

Meeting people for the first time can be stressful. Don't make it harder by discussing heavy or controversial topics. Start with easy openers like, “What brings you here today?”

4. Show Your Enthusiasm ✨

You started your business for a reason—because you love it! As a small business owner, talking about your shop should be exciting. Let that passion shine through. Enthusiasm is contagious, and people love doing business with people who love what they do.

5. The "Two Ears, One Mouth" Rule 👂

Don't monopolize the conversation. Many people overcompensate for shyness by chattering incessantly about themselves. True networking pros have well-developed listening skills.

Use your shyness to your advantage by becoming a better listener. Make the other person feel special, and they will remember you fondly.

6. Master the Follow Up 📬

A true professional is a master of the follow-up. Networking events are just the spark; the fire is built afterwards. If you don't follow up, you wasted your time.

• Digital: Connect on LinkedIn or send a quick email within 48 hours.
• Analog: Keep a stack of notecards at your desk. Sending a handwritten "Nice to meet you" card is an "old-school" touch that stands out in a digital world.

Ready to grow your business even further?
Check out the ColDesi Learning Center for more free marketing tips!